Reach More of Your Audience

Reach More of Your Audience

Recently, over a cup of coffee, a friend revealed that he was somewhat dissatisfied with his closing rate at the financial planning seminars he has been conducting. In the ensuing discussion I asked what he was doing to increase his efforts at effectively reaching more of his audience. My friend replied that he didn't understand the question.

I explained that there are, or will be shortly, almost 300 million people in the United States, and while it's true that different people behave differently, fortunately for us, it's not true that we have 300 million people who behave completely differently. In fact, for our purposes, we only have to look at four different dimensions of behavior among our 300 million fellow Americans.