Beat the Competition: Claim Fame

  • By Business Observer Staff
  • | 6:00 p.m. February 6, 2004
  • | 0 Free Articles Remaining!
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Beat the Competition: Claim Fame

You have a personality. So does your company. Is it good or is it bad?

The American Marketing Association describes a brand as a "name, term, sign, symbol or design and a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition."

 

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