Lou Lasday: The Importance of Cross Selling

Lou Lasday: The Importance of Cross Selling

One of the most cost-effective, excitingly profitable yet totally underused techniques available to marketing management comes from your own database. It's the planned execution of cross selling.

The problem may be that the specialty is often overshadowed by its broader scope programming of Customer Relationship Management (CRM), a most sophisticated program actively pursued by all of the big global companies.