Lou Lasday: Build Relationships with those You Know

Build Relationships with those You Know

Getting up close and personal means top-of-mind and profitable.

The most potent force for establishing new business in your entrepreneurial enterprise may already be on your books. It's your existing customers! Especially for Gulf Coast service businesses, existing customers represent by far, the best opportunities for profit growth. If your customers have a need for service that can be readily obtained from more than one source, then no marketing concept will be more important to your firm than relationship marketing.