Woo Customers, Increase Business

There are really only three ways to increase your gross sales volume. This striking thought may be in contrast to the volumes of widely acclaimed "how to" books, lectures and traveling seminars you might have read, attended or dozed through. Without the puff of rhyming lines or hype of witticism, here they are. By concentrating on these three dynamic dictums, and not being dissuaded by well-meaning associates who have their own laundry list of how to have more business, every good idea will fall within these three basic areas:

Have more customers. Have your customers shop more often. Have your customers buy more when they come in. Now, how do we accomplish this?

Almost all middle market entrepreneurs are learning that in today's marketplace, they usually can't beat the price structure or the voluminous selection offered by the chains or the mega-stores. And, if you're a service professional with a small staff, competing against a large professional organization with a reasonable price structure, what are you to do?