Woo Customers, Increase Business

Lou Lasday, an independent marketing adviser who resides on Longboat Key, creates action-oriented Strategic Corporate Initiatives for emerging companies.


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  • | 6:00 p.m. August 29, 2003
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There are really only three ways to increase your gross sales volume. This striking thought may be in contrast to the volumes of widely acclaimed "how to" books, lectures and traveling seminars you might have read, attended or dozed through. Without the puff of rhyming lines or hype of witticism, here they are. By concentrating on these three dynamic dictums, and not being dissuaded by well-meaning associates who have their own laundry list of how to have more business, every good idea will fall within these three basic areas:

 

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