What's Your Score?

While Bill Jula's business harnesses how people use modern technologies, the origins of the model are distinctly aged.

In fact, the birth of Sarasota-based PROskore, a website that ranks business professionals' online influence, stems from a well-worn axiom. That lesson: A business that strays from its mission, even with good intentions, risks diluting its original purpose and message.

In Jula's case, the company, initially, was a business-to-business networking website, fastpitchnetworking.com. The website, founded in 2006, was an offshoot of an in-person networking group Jula launched in 2003.