Ticket to ride: Theme park details thinking behind restart

In reopening after being sidelined by the pandemic, Busch Gardens Tampa executives learned some key lessons: Go slow, set expectations and provide clear directions.

Courtesy. Rollercoaster riders are required to wear masks at the reopened Busch Gardens Tampa Bay.
Courtesy. Rollercoaster riders are required to wear masks at the reopened Busch Gardens Tampa Bay.
  • Travel-Tourism
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SeaWorld Entertainment Inc., the parent company of Busch Gardens Tampa Bay and Adventure Island, suffered mightily during the COVID-19 shutdown. According to its first quarter financial report, revenue dropped by $67 million, or 30.4%, to $153.6 million, compared to the first quarter of 2019. That resulted in a net loss of $19.5 million. 

 

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