Pro sports leader looks for edge in wooing more fans

Drastic changes are never easy to pull off, no matter the size or scope of the organization. Long odds won’t stop one area executive.

  • By Brian Hartz
  • | 6:00 a.m. March 30, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. Women’s Tennis Association CEO Steve Simon has no shortage of bold ideas for how to market tennis to a new generation of fans.
Mark Wemple. Women’s Tennis Association CEO Steve Simon has no shortage of bold ideas for how to market tennis to a new generation of fans.
  • Leadership
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Steve Simon doesn’t flinch when confronted with an online sports news story from January, published around the Australian Open, which refers to him as a “radical figure” in tennis.

 

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