Senior care firm aims to maintain high standards in succession

Company: Sue Wise, a registered nurse, founded Take Care in 1995. She had seen a big gap in the region in private duty home health care that put a premium on both top-flight care and white-glove customer service. The three daughters Wise was raising with her husband, area commercial real estate broker Carl Wise, were then teenagers. “I didn’t have any vision of this is being a family business,” says Wise, 66. “At no point did I consider that any of my daughters would come into the company.”

Yet that’s exactly where two of those daughters, Courtney Wise Snyder and Erika Wise Borland, ended up. Althgouh neither daughter pursued the family business when they were kids, both recall wanting to copy their mom when they were younger, watching her build a company from scratch. Now Wise Snyder, 40, is president, and Wise Borland, 38, is vice president. Wise Borland’s husband, Matt Borland, 35, is director of business operations, in charge of IT systems and projects.