Retailer reframes industry, internal challenges

A move to refine brands within Chico’s FAS — focusing on simplification, elegance and commitment to customer’s first — will be in full swing in 2020.

Stefania Pifferi. Veteran retailers Mary van Praag and Molly Langenstein are behind a mission at Fort Myers-based Chico’s FAS to win new customers and surprise and delight current ones.
Stefania Pifferi. Veteran retailers Mary van Praag and Molly Langenstein are behind a mission at Fort Myers-based Chico’s FAS to win new customers and surprise and delight current ones.
  • Strategies
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Mary van Praag, who oversees intimates, including the Soma and TellTale brands, for Fort Myers-based retailer Chico’s FAS, spends a portion of every day scrolling on her phone. Not down the social media rabbit hole, but for something vital to the Chico’s unit she oversees: net promoter score.

 

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