- December 13, 2025
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Keith Overton didn’t survive 25 years as a top executive with St. Pete Beach-based TradeWinds Island Resorts without being able to sniff out and respond to trends in the tourism industry. That's why since leaving the company in fall 2019 he’s embarked on not one but two new ventures he believes will capitalize on the changing ways in which people are traveling and spending money on recreation and leisure.
