Staffing firm, in wake of other major changes, updates brand

Tampa-based Kforce has redesigned its website and refreshed its logo and other brand elements.

By Brian Hartz
| 10:18 a.m. December 16, 2021
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Tampa Bay-Lakeland

TAMPA — Kforce, a publicly traded staffing firm that generated some $1.4 billion in gross revenue last year, has refreshed its brand, updated its core values and redesigned its website.

The changes come on the heels of the Tampa-based company’s sale of its headquarters building in Ybor City, as well as the elevation of President Joe Liberatore to CEO, effective Jan. 1. He succeeds David Dunkel, who is retiring after more than 40 years with Kforce.