Hertz aims to overcome lawsuit, Elon Musk tweet

Talk about one step forward and two steps back.

For the past couple of weeks The Hertz Corp. has been rolling out announcements about changes it was making as it looked to reinvent the car rental industry and retake its place at the top of the heap post-bankruptcy. The Estero, Lee County company announced a new interim CEO who was going to lead the search for a permanent replacement, it announced its stock would return to Wall Street, it announced innovative partnerships with pioneers Carvana and Uber, it announced a massive deal to move into the world of electronic vehicles and, to top it off, it announced Super Bowl champion Tom Brady as a pitchman.