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Fintech company banks on consumers' values-driven monetary decisions

In a time when people increasingly look to spend money on products and services that align with their beliefs and ethics, St. Petersburg's OneEthos sees a big opportunity to monetize its data set.

  • By Brian Hartz
  • | 11:30 a.m. December 15, 2022
  • | 0 Free Articles Remaining!
Climate First Bank Chief Technology Officer and OneEthos CEO Marcio deOliveira, pictured at First Climate Bank's office in St. Petersburg. (Photo by Mark Wemple)
Climate First Bank Chief Technology Officer and OneEthos CEO Marcio deOliveira, pictured at First Climate Bank's office in St. Petersburg. (Photo by Mark Wemple)
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Climate First Bank, a St. Petersburg-based community bank founded in 2021 by Florida banking industry veteran Ken LaRoe, tried to separate itself from the outset. That especially includes its emphasis on providing loans for solar power facilities and other green-energy projects.

 

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