Feld Entertainment finds it way back to the stage

Using lessons from sports leagues and an epidemiologist, Feld Entertainment aims to get back to its core business: live shows.

By Mark Gordon
| 3:10 p.m. October 28, 2020
| 0 Free Articles Remaining!

Courtesy. Feld Entertainment recently started holding rehearsals at its facility in Palmetto, north Manatee County, for an upcoming Disney on Ice tour.

Strategies

For a company built to put smiles on people’s faces — uplifting the human spirit is in its mission statement — Feld Entertainment has had a tough run.

The Manatee County-based global live performance giant shuttered all its shows worldwide in mid-March, when COVID-19 stay-at-home orders from Singapore to Sarasota sidelined the live entertainment industry. Feld Entertainment Chairman and CEO Ken Feld says March 12, when company leaders sat around a conference table in the firm’s Palmetto headquarters and made the shut-down call, is “a day I probably will never forget.”