Equity firms acquire pair of homegrown Sarasota tech companies

SARASOTA — In separate deals, private equity and asset management firms have acquired a pair of Sarasota homegrown tech companies that specialize in online affiliate and pay-for-performance, or clicks, marketing.

Notably, one company sold, Revcontent, started as a unit of the other acquired company, Perform[cb]. Perform[cb] was originally named Clickbooth when it was founded in 2002. Clickbooth, one of the first pay-per-click firms in the country when it was founded, launched Revcontent in 2013 as a native content, or sponsored content, website for publishers. That’s now a $40 billion industry, according to a statement. In practice, some of the native content can also be the sites behind the ‘you may also be interested in” or “from around the web” taglines at the bottom of web stories.