Popular farm market — fresh off expansion — plans more customer-centric innovation

As Detwiler’s Farm Market prepared for the grand opening of its fifth store, the first customer showed up at 8 in front of the store. Not at 8 a.m. on the morning of the Nov. 20 opening — at 8 p.m. the night before.

He wanted to be the first person in line, Detwiler’s Farm Market President Sam Detwiler says. “We were all working late, and we got some pizza because our hot food wasn’t ready yet, and I ended up taking him some drinks and a whole pizza,” he says.