Area cleaning company grows by staying true to its niche

For most people, a gift card to Walmart doesn’t lead to entrepreneurial success. It did for Steven and Kristina Pajevic.

The couple started their Sarasota-based company, Crystal Clean Green Cleaning, by using a gift card to buy a batch of cleaning supplies.

That was in 2012. Since then, they’ve grown their company by differentiating themselves in several ways, including cleaning with green cleaning products, focusing on customer service and staying true to a core underlying principle of the industry — trust. As Steven Pajevic puts it, “We’re in the trust business, and it just so happens that we’re into cleaning.”