Car wash company keeps rearview mirror on competitors

The Anderson family has managed car washes through three generations of America — and things have changed a little since the 1960s.

Most recently, they’ve made a name for themselves with their NASCAR car washes, occupying a middle ground in the market between a full-service and self-service car wash. It’s this process, where customers stay in their car while it gets cleaned in the tunnel and then vacuum out the interior themselves, that has garnered the business so much success. And rather than come in for one-off washes, customers are encouraged to buy a monthly membership, which starts at $19.95 and allows for unlimited washes each month.