Campaign climb


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  • | 11:00 a.m. August 26, 2016
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After the kickoff of Pure2Go's Kickstarter campaign, Kenn Visser watched as the product received $5,500 of its $25,000 goal within its first 48 hours.

Then, it stalled.

Despite its robust start, it appeared that the May 30 crowdfunding campaign, which was raising money to develop Water One of Southwest Florida's personal water purifier for retail, would suffer a fate common to many Kickstarter projects: It wouldn't reach its goal.

 

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