Calendar: The girls of PostcardMania

Sexy calendars of employees is nothing new — just look at the Hooters business model — but the latest calendar announcement comes from an unexpected source, and that's the point.

Clearwater-based direct-mail postcard/marketing and woman-owned company PostcardMania is holding an art contest for its female employees to appear in a 2010 Girls of PostcardMania calendar, a holiday gift it plans to send out to clients and others.

The calendar, which is described as more tastefully sexy or lighthearted rather than provocative, is designed to highlight the fun side of PostcardMania, while at the same creating a constant reminder of the business to potential clients. Last year, the company held a similar calendar contest, for PostcardMania customers, prospects and staff, and the company says the feedback it received was very positive.