- December 13, 2025
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History is loaded with “that will never work” manifestos and declarations.
The co-founder of Netflix, Marc Randolph, wrote a book with just that title, telling the story of a how a DVD-through-the-mail startup disrupted, then conquered, a multibillion-dollar segment of the entertainment industry. Other examples can be found across time, in some of the world’s most significant transportation, medical and technological transformations.