After acquisition, insurance firm plans $10 million investment for agents

CLEARWATER — AmeriLife Group LLC has acquired Senior Market Advisors (SMA), a merger that is expected to combine industry experience with a technology-based innovative approach to selling and marketing life and health insurance and financial products for retirement.

Company officials say the acquisition will combine Clearwarter-based AmeriLife’s scale with SMA’s growth: Over the past four years, the 14-year-old company has expanded to 43 states and grown the number of agents and agencies it works with by 60%. Financial terms of the deal weren't disclosed.