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By Business Observer Staff |
October 26, 2007

Build-A-Brand

Honing a corporate identity, while an important task for any business, falls short of true company branding. A Gulf Coast marketing guru highlights the differences.

Entrepreneurs

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By Alex Walsh |
February 12, 2010

Entrepreneur U

Students at both the University of South Florida and the University of Tampa are taking part in a new approach to entrepreneurship — being taught it in the classroom.

Entrepreneurs

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By Kevin McQuaid |
November 9, 2018

Southwest Florida real estate market enjoys good times ... for now

Southwest Florida's residential real estate market continues to make solid gains, but interest rates, labor shortages, impact fees and other factors could spur a correction in the months and years ahead.

Commercial Real Estate

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By Louis Llovio |
November 19, 2024

Tampa Bay Rays say ballpark deal near collapse as Pinellas delays vote again

Pinellas County commissioners voted to again delay a measure to approve bonds that would help fund a new ballpark for the team.

Tampa Bay-Lakeland

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By Steven Benna |
October 31, 2022

Transactions: Oct. 25-31

A Sarasota apartment complex deal for nearly $60 million paces this week's transactions.

Transactions

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By Business Observer Staff |
March 11, 2021

Prominent luxury beach hotel plans major renovation project

The renovation at the Ritz-Carlton Naples, beginning in May, will add new suites and a lounge and redesign interiors at the five-diamond resort.

Charlotte–Lee–Collier

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By Business Observer Staff |
October 13, 2017

Melissa Rutland, 38

President, Rutland Florida Gulf Group LLC

Class of 2017

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By Traci McMillan Beach |
December 20, 2013

Frequent flyer

With business ventures all over the world, Joseph Hodges' second home is an airplane. That's why he's picky when it comes to travel.

Strategies

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By Jim Stinson |
November 2, 2023

Top St. Pete developer, former ambassador dead at 93

Business giant Mel Sembler was a top donor to the Bushes and conservative causes.

Tampa Bay-Lakeland

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By Business Observer Staff |
October 12, 2007

In the Family

The Bellini brothers began ConnectWise as an IT services firm, but now the company also sells its own software that manages IT work.

Entrepreneurs

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By Mark Gordon |
February 4, 2011

Support Success

A Gulf Coast IT firm has found business-to-business success by hammering one point nearly every chance it gets: A good backup system pays for itself.

Strategies

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By Mark Gordon |
July 29, 2016

Having a ball

A developer sheds the land game for boutique beach hotels, with more than $4 million at stake. Success, says Henry Rodriguez, is all in the details.

Manatee-Sarasota

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By Beth Luberecki |
August 10, 2018

Ad agency thrives on innovate or die strategy

Innovation, specifically, has become a necessity in branding and marketing, where big and small players fight for the same work many times. Today Schifino Lee has 22 full-time employees and posted revenue of more than $8 million in 2017. That’s about doub

Strategies

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By Carl Cronan |
April 29, 2011

Stuck on an Idea

Debra Weisser invented Hem-Eze while looking for a solution to varying pants lengths. After introducing the product on HSN, she's moving into mass marketing with Walgreen's.

Entrepreneurs

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By Matt Walsh |
January 18, 2013

It's not the name that counts; it's the content

GCBR is now the Business Observer.

Opinion

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By Jean Gruss |
February 5, 2016

Fast pitch

Four early-stage companies pitched their ideas to investors at a Shark Tank-style event in Naples recently. Technology binds them together.

Strategies

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By Business Observer Staff |
October 4, 2010

Premium cigar sellers want break from taxes

Cigars are at the foundation of Tampa's history, but some high-end dealers say they're being singled out unfairly in new efforts to tax tobacco.

News

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By Business Observer Staff |
July 21, 2021

Popular beach city leads state in population loss

Siseta Key is an outlier for the state, and region.

News

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By Louis Llovio |
August 18, 2021

Airport adds Key West to growing list of destinations

Allegiant will begin service to Key West out of St. Pete-Clearwater International Airport later this year

Tampa Bay-Lakeland

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By Mark Gordon |
March 11, 2022

Florida is a national leader in business startups

Florida is a nationwide leader in a surge of new business formations, pacing a growing trend.

News

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Results for:

Build-A-Brand

Entrepreneur U

Southwest Florida real estate market enjoys good times ... for now

Tampa Bay Rays say ballpark deal near collapse as Pinellas delays vote again

Transactions: Oct. 25-31

Prominent luxury beach hotel plans major renovation project

Melissa Rutland, 38

Frequent flyer

Top St. Pete developer, former ambassador dead at 93

In the Family

Support Success

Having a ball

Ad agency thrives on innovate or die strategy

Stuck on an Idea

It's not the name that counts; it's the content

Fast pitch

Premium cigar sellers want break from taxes

Popular beach city leads state in population loss

Airport adds Key West to growing list of destinations

Florida is a national leader in business startups

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