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By James R. |
October 25, 2013

Create a brand-driven culture

Six ways to get your employees to 'live the brand.'

Strategies

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By Jean Gruss |
December 6, 2013

Top of the table

David Jones became a top seller of life insurance by focusing on its use for estate-planning purposes.

Strategies

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By James R. |
January 3, 2014

The truth of the matter

Although you won't find it on a company's balance sheet, trust is a crucial component of a successful brand. Make sure your organization builds it with every interaction.

Strategies

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By Traci McMillan Beach |
January 10, 2014

Brewing Champ

Eric Koenig started brewing beer and barbecuing years before he was interested in practicing law. Now he says his award-winning hobbies help balance him.

Strategies

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By Elizabeth Morrisey |
July 22, 2016

Ready for launch

Three Lakeland food-related businesses, with an entrepreneurial nudge, have found some fast success.

Entrepreneurs

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By Mark Gordon |
September 23, 2016

'More travel, less hate'

The hunt for new clients leads a travel entrepreneur to ask: What else can she do for her customers?

Entrepreneurs

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By Mark Gordon |
April 15, 2016

Bounce back

Fixing a $500 million department riddled with problems required a hefty dose of discipline. That was just the beginning.

Florida

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By Mark Gordon |
May 13, 2016

Call of duty

Sara Blackwell's legal career unexpectedly shifted in the last year. More jolts are in the offing in her battle against some big businesses.

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By Jean Gruss |
May 27, 2016

Future vision

The entrepreneurs behind Metro Forecasting Models have forecast population growth with uncanny accuracy. Now they're taking their model nationally.

Manatee-Sarasota

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By Mark Gordon |
May 27, 2016

Go deep

Football brought land brokers David Hitchcock and Clay Taylor together. They have stayed through a lot of deals.

Tampa Bay-Lakeland

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By Beth Luberecki |
June 3, 2016

Church meets classroom

A mission to prepare Christian leaders for both ministry and the business world is off to a rapid start at an organization that knows a lot about fast growth.

Strategies

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By Kevin McQuaid |
July 1, 2016

Agent centric

Sperry Van Ness is the only national commercial real estate brokerage with offices in Bradenton and Sarasota. But its people make the real difference, its manager says.

Manatee-Sarasota

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By Anita Todd |
January 15, 2016

Take a hike

Conquering mountains is one way a Lakeland insurance executive fulfills his need for the extreme.

Entrepreneurs

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By Beth Luberecki |
January 29, 2016

Dressed for success

Shades Kids is growing as fast as its pint-sized customers. The challenge now is to stay ahead of the growth.

Strategies

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By Jean Gruss |
February 5, 2016

Safety first

Two well-known Southwest Florida technology entrepreneurs formed a company to help small- and medium-sized businesses defend themselves from data breaches.

Industries

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By Beth Luberecki |
February 26, 2016

Gear change

Dallas Council is the epitome of an accidental entrepreneur. But he's turned fortuitous opportunity into a growing enterprise.

Strategies

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By Mark Gordon |
March 4, 2016

Gator bites

Executives at Gator Stamping put aside anxiety over the economy. Proof comes in the firm's largest factory equipment purchase in years.

Strategies

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By Beth Luberecki |
March 18, 2016

Sweet success

Lick My Spoon's sauces and confections have turned from hobby to viable and fast-growing business. Managing the expansion could get sticky.

Strategies

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By James R. |
September 26, 2014

Employee engagement: Which employees build brands?

Don't just train your client-facing employees on the merits of customer service. The staff members customers never see can make the biggest impact on your brand.

Strategies

For Subscribers Only

By Traci McMillan Beach |
November 7, 2014

The service of servers

Hivelocity grew from four guys working out of a garage to a 30,000-square-foot facility. With more working capital, the company looks to expand even more.

Strategies

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Results for:

Create a brand-driven culture

Top of the table

The truth of the matter

Brewing Champ

Ready for launch

'More travel, less hate'

Bounce back

Call of duty

Future vision

Go deep

Church meets classroom

Agent centric

Take a hike

Dressed for success

Safety first

Gear change

Gator bites

Sweet success

Employee engagement: Which employees build brands?

The service of servers

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