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Privacy Policy

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Comment Policy

The Business Observer is dedicated to providing relevant and useful news and information in print and online on the region's entrepreneurs, companies, industries and the economy.

The Business Observer asks readers who comment on our stories at BusinessObserverFL.com to strive for a similarly relevant, useful and constructive discussion. We don't expect full agreement; on the contrary, constructive discussions often result from disagreement. But disagreement does not justify disparagement.

We welcome readers to engage in lively conversation through commenting. However, we ask readers to keep comments constructive and refrain from personal attacks. We reserve the right to deny or remove comments we consider inappropriate or outside our guidelines. An editor's note may accompany comments that require a correction or clarification of facts.

When you post a comment, you are agreeing that we may distribute your message via the Internet and to include it in a publicly accessible archive in perpetuity. You are also granting others the right to quote from your post here or elsewhere. Comments posted for promotional purposes will not be published.

Information Collection and Use

The Observer Media Group Inc. recognizes the importance of protecting the information that we collect from its participants during the process of registering for interactive services, ordering products or services, or other areas of The Observer Media Group Inc. websites. It is our policy to use the information we acquire through the registration process or through user postings at our sites for internal business uses only, and we maintain appropriate security measures to keep this information private.

If you choose to register with The Observer Media Group Inc., we will ask for certain identifiable information, such as name, mailing address, valid email address. Based upon the personally identifiable information you provide us at registration, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your "account." We will communicate with you by email or as otherwise directed by you.

The Observer Media Group Inc. will strive to keep personal information--such as your name or e-mail address--that you voluntarily disclose private. We will not share your personal information with third parties aside from entities that perform services for us, that either are bound to comply with our Privacy Statement or have comparable privacy policies that protect your information.

If you purchase a product or service from us, or through us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as credit card number, expiration date.) We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Certain information supplied by you to our Websites may be password-protected, and you should take appropriate measures to protect the secrecy of your password. If you use a computer in a public place or share a computer with others, remember to sign out and close your browser window when you finish accessing our Site in order to prevent others from accessing your personal information. You are solely responsible for the control and use of each password you create.

Personal information which you provide on bulletin boards or in areas that are accessible to other users could be collected and disclosed by others. The Observer Group Inc. cannot take any responsibility for such collection or disclosure.

The Observer Media Group Inc. may disclose information you have provided to us if we have a good faith belief that such disclosure is necessary (1) to comply with the law or with legal process served on The Observer Media Group Inc.; or (2) to protect and defend the rights or property of The Observer Media Group Inc.

If we gather demographic information from you (for example, your age, education level or household income), we will not share that information in a manner that identifies you as an individual with any other entity, unless we let you know that at the time of collection. When we share demographic information with third parties, we will give them aggregate information only.

Occasionally, The Observer Media Group Inc. uses "cookies" to store pertinent user information during a session. Cookies are small pieces of information that are stored in a designated file on your computer. The Observer Media Group Inc. only uses cookies for the purpose of holding information during online sessions (for example, to hold answers to online surveys for short-term storage, or to create a temporary ID for use in a multiple-session assessment). When you view an ad for The Observer Media Group Inc. websites on other sites, third party advertisers may place or recognize a unique cookie on your browser. The Observer Media Group Inc. websites and the advertiser may also use invisible images (often referred to as pixel tags, clear GIFs or web beacons) to note which website pages you visit after viewing our ads. The information that is collected through the use of these images is not personally identifiable and is used only to track responses to our advertising efforts.

If you have any questions about The Observer Media Group Inc. Privacy Statement, please e-mail us at [email protected], call us at, (941) 366-3468, or write to us:

The Observer Media Group Inc.
1970 Main St.
Sarasota, FL 34236

Our Commitment to Data Security

The Observer Media Group Inc. has security measures in place to protect the loss, misuse and alteration of the information under our control. These include a firewall to prevent unauthorized access to our systems and maintenance of registration information in a separate database. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic, and managerial procedures reasonably designed to safeguard and secure the information we collect online.

In addition, personnel who have access to our database are trained to maintain and secure all information. Although we will exercise reasonable care in providing secure transmission of information between your computer and our servers, we cannot ensure or warrant the security of any information transmitted to us over the Internet.

When you enter sensitive information (such as credit card numbers) on our forms, we encrypt that information using secure socket layer technology (SSL).

Site Use Data

The Observer Media Group Inc. may also collect other information from users to the Websites such as the user’s IP address (the number assigned automatically to your computer whenever you use the World Wide Web), length of time spent on the Websites, and the pages accessed during each visit to the Websites.

The Observer Media Group Inc. uses this information to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Links to Other Sites

The websites may contain links to other web sites. Please be aware that The Observer Media Group Inc. is not responsible for the privacy practices of such other sites. The Observer Media Group Inc. encourages users to be aware that when they leave The Observer Media Group Inc. Websites for another site, even if through a link, they should read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Statement solely applies to information collected by The Observer Media Group Inc. websites. The fact that we provide any external links is not meant to indicate that we endorse the linked company or its products or services.

Changes or Updates to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently.

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