Hertz adds popular Grenadier 4x4 to fleet

The Hertz Corp. is adding a popular truck brand to its fleet.

The Estero-based rental car giant announced Wednesday that it would make the Ineos Grenadier available at its locations nationwide.

The Grenadier is a 4x4 vehicle that was designed by the British automaker. The retail price for a 2026 Grenadier on the Ineos’ website starts at $72,995.

The model Hertz will carry will have the Fieldmaster trim, which includes leather upholstery, heated seats, safari windows, a premium sound system and 18‑inch alloy wheels.

Customers, the company says, can start reserving the vehicles for pick-up at rental locations this spring.

In a review of the 2026 model in January, Car & Driver magazine say Grenadier came “into existence to fill what Ineos founder Jim Ratcliffe felt was a missed opportunity by Land Rover to offer a sturdy, simplified, reliable truck that made just enough concession to modern technology to be useful in daily life but conveyed the same sense of adventure as a lineup of old Defenders in safari trim about to traverse the African savannah.”

The rental giant is approaching the fifth anniversary of its exit from Chapter 11 bankruptcy. Despite some C-suite changes over the past few years and mostly walking away from an electric vehicle program, its management says the company has found its footing.

“Hertz sits on a stronger foundation today than we did one year ago,” CEO Gil West says in the company’s most recent earnings report released in February. “In the fourth quarter, we delivered measurable progress and our strongest year-over-year revenue performance in nearly two years, despite a complex environment.”

According to the earnings report, revenue for the fourth quarter was down 1% from a year ago to $2 billion and for the full year it was down 6.02% to $8.5 billion.

Hertz did not immediately disclose how many Ineos units it was buying.