SRQ looks toward potential of guest passes beyond security

Wahlburgers' opening caps wave of food and drink upgrades on Concourse B.


National chain Wahlburgers is among the latest dining options to open in Concourse B at Sarasota-Bradenton International Airport.
National chain Wahlburgers is among the latest dining options to open in Concourse B at Sarasota-Bradenton International Airport.
Photo by Andrew Warfield
  • Manatee-Sarasota
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Upon the recent opening of the area’s first Wahlburgers restaurant, the revamp of food and beverage offerings in Concourse B at Sarasota-Bradenton International Airport is complete.

Only ticket-holding passengers, though, can visit the location and sample the fare brought by the famous Wahlberg brothers — actors Donnie and Mark — and executive chef Paul. That could change in the future as the airport is exploring the possibility of joining several others nationwide in partnership with TSA to allow non-ticketed passengers beyond the security checkpoints.

“Our hope is that, in the near future, you won’t need to buy a ticket to go airside,” SRQ President and CEO Paul Hoback told the Sarasota Observer, sister paper of the Business Observer. “We're working with the TSA right now to possibly allow for an opportunity for people to go airside without being ticketed.”

It’s a program piloted in 2017 at Hoback’s previous post, Pittsburgh International Airport. Dubbed there as myPITpass, the guest pass concept is growing in popularity at airports of a variety of sizes across the country, including Tampa International Airport. 

Sarasota-Bradenton International Airport president and CEO Paul Hoback describes his philosophy of airport management on a white board in his new office.
Sarasota-Bradenton International Airport president and CEO Paul Hoback describes his philosophy of airport management on a white board in his new office.
Photo by Andrew Warfield

The guest pass program is a nod to the bygone era of friends and family sending off or greeting arriving passengers at the gate. Security checkpoints, passenger screening and access restrictions were implemented after the Sept. 11, 2001 terrorist attacks and remain in effect at almost all U.S. airports.

Guest access isn’t open to everyone as participating airports limit the numbers of passes available and typically restrict hours of access to non-peak travel times. The TPA All Access program, for example, limits pass pickup to between 9 a.m. and 7 p.m. and caps six guests per airside in two-hour entry blocks. In addition, guests are limited to one airside per visit and each must be individually registered and cleared.

“We were the first airport to do it and it was very successful,” Hoback says of myPITpass. “It wasn't during peak times like 4 a.m. to 6 a.m. because we didn't want to overload the checkpoints. They stopped it during COVID, and the TSA has brought it back, and they’re polling airports to see if they're interested.

“We said we are very interested.”

The myPITpass program has yet to resume since suspended in 2020 because of airport expansion and renovations at PIT, which were led by Hoback. There are at least 19 participating airports across the country, among the most notable:

  • Albuquerque International.
  • Detroit Metropolitan Wayne County.
  • Kansas City International.
  • Louis Armstrong New Orleans International.
  • Palm Springs International.
  • Philadelphia International.
  • San Antonio International.
  • San Diego International.
  • Seattle–Tacoma International.
  • Tampa International.
  • San Francisco International.

In addition to restoring some of the nostalgia of pre-9/11 air travel, guest passes will contribute to an airport’s bottom line by allowing more people into the airside areas where they may spend money at trendy airport bars, designer boutiques and, in the the case of SRQ, sample the fare at such restaurants as Wahlburgers or Huey Magoo’s Chicken, which are otherwise currently unavailable locally.

The new Salty Key bar is now open at the end of SRQ Concourse B.
The new Salty Key bar is now open at the end of SRQ Concourse B.
Photo by Andrew Warfield
Bradenton-based Motorworks Brewing recently opened a new bar in SRQ Concourse B.
Photo by Andrew Warfield
The Seaside Mercantile general store was among the first new offerings opening in SRQ Concourse B.
Photo by Andrew Warfield
The first Sarasota-Bradenton area Huey Magoos chicken tenders restaurant is in SRQ Concourse B.
Photo by Andrew Warfield
The new Suncoast Bar and Trading serves customers in the pre-checkpoint terminal area at Sarasota-Bradenton International Airport.
Photo by Andrew Warfield
Local favorite Mattison's City Grille is among the new dining options in SRQ Concourse B.
Photo by Andrew Warfield
Enhancements at Sarasota-Bradenton International Airport are also being added outside the airside areas, such as new ceiling-mounted message boards at the passenger drop-off area.
Photo by Andrew Warfield

A version of this article originally appeared on sister site YourObserver.com.

 

author

Andrew Warfield

Andrew Warfield is the Sarasota Observer city reporter. He is a four-decade veteran of print media. A Florida native, he has spent most of his career in the Carolinas as a writer and editor, nearly a decade as co-founder and editor of a community newspaper in Mecklenburg County, North Carolina.

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