Sarasota luxury RV company offers 'land yachts' for rent

An opportunistic entrepreneur captures a niche market in shuttling luxury RV passengers across the country, with an uptick in one-way trips and demand for shorter ventures.

Sarasota resident Mike Bloomquist is the co-owner of LiTRV, which rents vehicles like this 2025 Prevost Marathon luxury motorcoach.
Sarasota resident Mike Bloomquist is the co-owner of LiTRV, which rents vehicles like this 2025 Prevost Marathon luxury motorcoach.
Courtesy image
  • Manatee-Sarasota
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When Michael Bloomquist’s in-laws asked him to sell their RV about 15 years ago, he had no idea the experience would lead him to start a company. 

"I kept getting calls," Bloomquist says, but it was not from people who wanted to buy the RV. They wanted to lease it. "I couldn't understand why people wanted to rent this thing when I was trying to sell it."

 

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