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After 10 years working in the health care industry, Felicia Cimaglia faced a career change when several departments at her company were eliminated. She decided to focus on her strengths in public relations, marketing and business development, launching her own social media marketing company. Suncoast Custom Pools was one of her clients, and in January 2025 she began a full-time role at the pool builder.
A big part of her job? Networking with local builders. “I think that’s the most challenging and most exciting part of my job, the networking aspect of putting myself out there,” she says. “I really love going out there and spreading the word about the business, what we offer, and the kind of company we are.”
Over the last few months, Cimaglia spearheaded a partnership with the YMCA of Southwest Florida, through which the company donates a set of swimming lessons for every new pool it builds. “I’m super proud of that,” she says. “I genuinely care and want people to feel connected to us and our mission and vision and giving back to the community.”
Her grandparents Tom and Sandy Cimaglia, who have operated multiple truck stops and antiques businesses over the years, have inspired her throughout her career. “They started out with nothing, and they were determined as a couple to work super-hard and be diligent and build relationships,” says Cimaglia. “Something they taught me was that it’s never going to be sunshine and rainbows all the time. There are always going to be bad days, but it’s how you take that and run with it and how you let it affect you that makes all the difference.”
She’s gotten praise for her skills at client communication and customer satisfaction at Suncoast Custom Pools, something she attributes to her grandparents. “They always shared with me growing up to be kind to people and build strong relationships,” she says. “So I think that kind of came naturally to me.
“I do feel really good at getting personal with people and getting them to trust me to be that go-to person,” she continues. “And if you’re able to connect on a personal level, they’re much more willing to trust you professionally.”
Cimaglia calls her grandparents her biggest champions, and their support has helped give her courage to try new things in her career. “You need to know that you’re worthy of success,” she says. “Everyone is worth it if you’re willing to put in that effort and drive and determination.”
