Downtown Sarasota redevelopment to carry Waldorf Astoria brand

One of the world’s most renowned luxury residential and hospitality brands is making its initial foray into downtown Sarasota. Jebcore Cos. of Sarasota, in association with Winter Garden-based WMG Development and Hilton, has announced Waldorf Astoria Residences Sarasota as the redevelopment of the Zenith tower at one of downtown’s most iconic addresses.

Located at the Five Points roundabout at Main Street and Pineapple Avenue, the 18-story Waldorf Astoria Residences will replace the 12-story Zenith office tower, parking deck and adjacent two-story office building.