Price slashed on premier Fort Myers Beach development site

The asking price for the Royal Beach Club property on Fort Myers Beach has been slashed. 

The Harlan Group Real Estate, which is listing the property, says the new asking price for the property is $28.35 million, down from $35 million. 

Erin Harlan, the firm’s co-owner, says in an email, that the price change aligns “with evolving market dynamics while expanding its reach to qualified developers and investors.” 

The property, described as the final premier development parcel on the north side of Fort Myers Beach, is at 800 Estero Blvd. and sits on 1.72 acres with 220 feet of gulf frontage. It is on the site of the former Royal Beach Club, which was destroyed during Hurricane Ian. 

The owners of the three-building property, which was a timeshare, had originally planned to rebuild but decided last year it was too expensive. 

In addition to the price cut, Harlan says the property will gain some national attention when it’s featured on a Nov. 22 episode of the television show American Dream TV.