Yeti buys Charlotte County drinkware company’s designs in $38M deal

Helimix is known for its hexagonal design that allows for blending protein shakes without a mixing ball.
Helimix is known for its hexagonal design that allows for blending protein shakes without a mixing ball.
Image via Helimix / Facebook
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A Charlotte County drinkware company has sold some of its assets to Yeti, the popular Texas-based designer and distributor of outdoor products ranging from coolers to tumblers. Yeti, a nearly $2 billion company, acquired “designs, tooling and intellectual property related to the Helimix branded shaker bottle” in a $38 million cash deal, according to its third-quarter earnings call.

 

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