Sarasota, Fort Myers marketing firms merge

Two marketing firms in the region have merged. Avenue Media of Sarasota and Vectra Digital of Fort Myers are joining forces to represent construction, home services and building product brands in Florida. Terms of the merger were not disclosed.

Avenue Media, headquartered on Main Street at Palm Avenue, focuses on construction, home services and home improvement as well as building supply companies. Founded in 2018, it provides digital marketing, graphic design, content creation and website services. The firm counts among its clients organizations such as PGT Innovations, a unit of Miter Brands, and the Gulf Coast Builders Exchange.

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