Sarasota, Fort Myers marketing firms merge

Two marketing firms in the region have merged. Avenue Media of Sarasota and Vectra Digital of Fort Myers are joining forces to represent construction, home services and building product brands in Florida. Terms of the merger were not disclosed.

Avenue Media, headquartered on Main Street at Palm Avenue, focuses on construction, home services and home improvement as well as building supply companies. Founded in 2018, it provides digital marketing, graphic design, content creation and website services. The firm counts among its clients organizations such as PGT Innovations, a unit of Miter Brands, and the Gulf Coast Builders Exchange.

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“Our clients build homes, cities and systems. We lead with a strategic vision that powers their progress and helps them grow. This new chapter allows us to further boost that growth,” Olivier Corizzi, Avenue principal, says in a statement.

Vectra Digital, based on Brantley Commons Court and founded in 2017, offers website design and development, SEO, lead generation, social media, paid search, branding and logo design as well as email marketing services. Its clients include B&I Contractors and Lee Health, among others.

Vectra will bring digital and operational systems to the partnership, while Avenue will deliver industry relationships and construction-specific expertise, according to a statement.

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“This is much more than a business move — it’s a way to supercharge and expand the impact we’re already making for our clients,” Vectra Chief Strategy Officer Harrison Ambs says in a statement. “We understand this niche, and now we’re equipped to serve it at scale.”

Adds Ambs: "We have some more things we're working on...Florida is seeing unprecedented opportunities in the trades, and we're going to meet the moment."

Avenue Media will remain the name of the company.

“We've been in this space for years, but with this expansion, we have truly become a Southwest Florida powerhouse,” Felix Lluberes, partner at Vectra Digital, says in a statement. He indicates the merger is one of several strategic moves in progress, stating: "The best part is that we’re only just getting started.”

This article has been updated to include the years both companies were founded and additional comment from Ambs.