Fast-casual franchisee grows to four SoFresh stores in region

"I like the challenge," says entrepreneur William Wolf, who started out as a professional gamer and recently turned around an underperforming restaurant in a matter of months.

Entrepreneur William Wolf owns four SoFresh locations, in downtown Tampa, Westchase, downtown Sarasota and Lakewood Ranch.
Entrepreneur William Wolf owns four SoFresh locations, in downtown Tampa, Westchase, downtown Sarasota and Lakewood Ranch.
Photo by Lori Sax
  • Manatee-Sarasota
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William Wolf estimates he has been eating daily at fast-casual restaurant SoFresh for more than seven years. 

The entrepreneur invested in his first SoFresh restaurant, in Westchase, in 2018. Now he has four SoFresh stores in his portfolio, including one in downtown Sarasota, one in downtown Tampa and most recently, a location in Lakewood Ranch that he has turned from underperforming to profitable in a matter of months.

 

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