Cleaning provider grows behind core principle: Over-communicate with clients

Not yet 30, Alejandro Florez, going from bank teller to founder of a $3 million cleaning company, has learned a lifetime of entrepreneurial lessons.


Alejandro Florez says what differentiates his commercial cleaning company is its proactive communication with clients.
Alejandro Florez says what differentiates his commercial cleaning company is its proactive communication with clients.
Photo by Lori Sax
  • Manatee-Sarasota
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Alejandro Florez, 28, the owner of a commercial cleaning company in Bradenton, recently bought a Sarasota cleaning business that used to employ his parents. His mother and father, who had worked as cleaners while he was growing up, are now supervisors for his companies.

Florez founded Cleaning Pros of America when he was 20, about a decade after his family moved to the United States from Colombia. There, his parents, Vicky and Luis, had also been entrepreneurs. They owned an export business that dealt in things like copper wires, but had to move due to drug cartels taking over, according to Florez.

 

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