Visit Sarasota launches campaign marketing keys

Visit Sarasota has launched a multi-pronged marketing campaign to promote the keys in Sarasota County as a destination. The campaign will run on social media and through digital ads from mid-March through early summer.

“March is traditionally the busiest month of ‘tourism season’ – and our aim with this campaign is to keep our region’s elevated sense of hospitality top-of-mind and our businesses first-in-line to welcome the tens of thousands of visitors who choose our community as their home away from home,” Erin Duggan, president and CEO of Visit Sarasota County, says in a statement.

Sarasota County welcomed almost 160,000 visitors who stayed in paid accommodations in March 2024, tourism officials say. About 80% of tourists visited the beach during their stay.