Bradenton firm to merge with HR tech company

A professional employer organization headquartered in Bradenton has joined forces with a human resources firm in a merger that officials say will create a full-service human capital management solution for small and mid-sized businesses.

CoAdvantage, based on Riverfront Boulevard, helps businesses with payroll, benefits, risk management, employee development and other HR functions. Financial terms of the agreement were not disclosed. 

The firm is merging with Pennsylvania-based PrimePay, a payroll and human resources software company.