Fort Myers Beach property listed for $35 million

The Royal Beach Club property on Fort Myers Beach has been listed for sale. The asking price: $35 million.

The property, described as the “final premier parcel on the north side of Fort Myers Beach, is at 800 Estero Blvd. and sits on 1.72 acres with 220 feet of gulf frontage.

It is on the site of the former Royal Beach Club, which was destroyed nearly three years ago during Hurricane Ian.

Harlan Group Real Estate, which is listing the property, describes it in a marketing flyer “as ideal for a world-class condominium, boutique hotel or timeshare project.”

Erin Harrel, co-owner of the Harlan Group says “it’s a legacy.”

“Royal Beach Club is the last and best opportunity to make a monumental impact on Fort Myers Beach,” she says. “With its location, scale and potential, this listing sets a new standard for investment and development in Southwest Florida.”

When sold, the property could become the latest flashpoint in a community that post-Ian is dealing with the balance between maintaining the old-time charm that drew generations of visitors and the reality of luxury developers stepping in.

Several large-scale luxury waterfront projects are already being discussed for Estero Boulevard with proponents arguing the costs and realities of rebuilding can only be absorbed by deep-pocketed developers with plans to go big.

A couple nearby properties already to developers with plans for luxury projects are the former Red Coconut RV Resort, which sold to Seagate Development for $52 million, and the Sandpiper Gulf Resort, which sold to London Bay $25 million.

The Harlan Group is seizing on developer interest, writing in the marketing material that “Fort Myers Beach is undergoing an upscale transformation, making this an ideal time for luxury projects.”

The Royal Beach Club was a timeshare property that, like many others in the area, was decimated when Hurricane Ian hit in September of 2022. Photos available on the association’s website show the extent of the damage with ruble strewn across the property and scattered air condition units among the debris.

The owners of the three-building property had originally planned to rebuild but decided last year it was too expensive.

Harrell and Jessica Nolan, also of the Harlan Group, are listing the property according the flyer. Jose Echevarria of Keller Williams is the co-listing agent.