Local Connections Power Andrick’s Printing and Direct Mail Success

In an era dominated by online transactions and outsourced services, Andrick & Associates, a Sarasota-based full-service printing, and direct mail agency, has embraced a different approach: staying local. For the company, doing business within its own community isn’t just a feel-good philosophy—it’s a competitive advantage.

“Proximity matters,” says Mark Esbeck, owner, and president. “When a client calls with a time-sensitive project, we can walk it down the hall, get proofs in their hands the same day, and move their campaign forward without the delays that come with shipping across the country.”

Andrick’s clients, which range from small retailers to large nonprofits, often cite responsiveness as a deciding factor. The ability to meet face-to-face, tour the production floor, and discuss details in person builds confidence and accountability that are harder to achieve over email alone.

Local operations also help the company deliver faster turnaround times and more predictable costs. Instead of waiting for materials to arrive from distant suppliers or managing complex logistics, Andrick keeps much of its sourcing, printing, and fulfillment within the region. This approach not only shortens lead times but reduces the risk of damaged goods or missed deadlines—pitfalls that can derail a direct mail campaign.

But the benefits of staying local extend beyond operational efficiency. Every dollar a business spends with Andrick supports the local economy, sustaining jobs and circulating revenue throughout Sarasota and Manatee counties. Studies have shown that local spending has a multiplier effect, with a significantly larger portion of each dollar recirculating in the community compared to money spent with national chains or out-of-state vendors.

“Our clients appreciate knowing that their marketing dollars are also helping their neighbors,” Andrick says. “It creates a sense of shared investment in the success of this area.”

Local expertise is another critical asset. Because Andrick understands the demographics and preferences unique to Southwest Florida, the company can help clients design campaigns that resonate more deeply. Whether advising a new restaurant on a grand opening postcard or guiding a nonprofit through a targeted fundraising appeal, Andrick’s team leverages regional knowledge that national firms often lack.

Ultimately, the company’s commitment to local business isn’t just a strategy—it’s a statement about values. “We’re here for the long haul,” Esbeck adds. “When our clients succeed, our whole community benefits.”

By staying local, Andrick has proven that strong relationships and hometown pride can drive growth in even the most competitive industries.