Champs Sports looks to reinvent its store experience starting in Brandon

The chain, which is part of Foot Locker, has opened two reimagined store concepts incorporating technology and customer insights to create what it calls a new approach to reach shoppers.

  • By Louis Llovio
  • | 2:45 p.m. July 17, 2025
  • | 0 Free Articles Remaining!
Tony Aversa, a senior vice president and general manager for Champs Sports, is overseeing the chain's new reimagined store concept.
Tony Aversa, a senior vice president and general manager for Champs Sports, is overseeing the chain's new reimagined store concept.
Photo by Mark Wemple
  • Tampa Bay-Lakeland
  • Share

Tucked away in a quiet corner of a crowded suburban mall outside Tampa, the retail chain Champs Sports is trying something different with a new concept store.

At the Brandon Exchange mall, it is one of two that the retailer, a subsidiary of Foot Looker, opened in early July as part of the parent company’s Power Up the Portfolio plan aimed at reimagining its stores. The other one is in Portland, Oregon.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 4, 2025
450-unit Nokomis apartment complex opens near Legacy Trail
  • December 4, 2025
Developer proposes Tampa's tallest building: 70 stories at $650 million
  • December 4, 2025
Airline adds flight from Fort Myers to upstate New York
  • December 4, 2025
50-year-old Tampa education-tech firm receives $350M investment

Sponsored Content