Sarasota water bottling startup looks to grab market share

After her husband, Chad, was unexpectedly laid off from his job in orthopedic medical device sales in 2022, Rebecca Dawson felt compelled to increase her financial contribution to her family. She’d worked for a long time as a counselor, but she often offered her services on a sliding scale because her husband had a steady full-time job.

She began thinking of new ventures, and wellness and water floated to the top of the idea pile. When her children were younger, she always sought out pure water for them. She knew others shared that kind of desire, especially with wellness being a major topic of conversation these days.