With its New England debut, First Watch is now in 30 states

First Watch is now in 30 states, after opening its first location in Massachusetts this week. The new restaurant in Hanover, Massachusetts, also marked the company’s launch in New England.

East Manatee County-based First Watch now has more than 570 locations nationwide serving breakfast, brunch and lunch.

“Our restaurants work everywhere,” First Watch CEO Chris Tomasso says, speaking at the mid-January ICR Conference in Orlando, which covers consumer trends. “We don’t have any two First Watches that look alike. We have common elements that our customers recognize when they walk in.” All have an “urban farm feel” accented by metals and woods.