Tervis names new president of drinkware company

Drinkware manufacturer Tervis has appointed a new president and chief revenue officer. Roger Parsons will take on the roles as of Aug. 25.

Parsons has held senior executive roles at Dannon, Yankee Candle and Wellness Pet Co., overseeing initiatives that delivered significant revenue growth and brand expansion, according to a statement, which says he has more than 35 years of leadership experience in the consumer goods industry.

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The appointment of Parsons as president and chief revenue officer comes less than two weeks after the company announced an investor group purchased Tervis.

“Roger Parsons' appointment as Tervis’ new president and chief revenue officer marks a significant step forward for the organization as the executive leadership team transitions,” Hosana Fieber, former CEO of Tervis, says in a statement. “A transformative leader with expertise in driving growth and profitability through visionary strategies, Roger is well equipped to accelerate innovation and the organization’s business goals.”

JV2 Innovative Products, now operating as Tervis LLC, bought Tervis with a majority investment, the amount of which has not been disclosed. Five investors, one of whom is local, make up the ownership group, which intends to move the Tervis headquarters from Osprey to Bradenton and make significant capital investments into the company, the Business Observer previously reported.

Greg Kuppler, Eric Lai and Jon Timmer are listed as the managers of Tervis LLC, according to state records filed Aug. 20. Rogan Donelly, whose family founded Tervis in 1946, will remain a minority owner of the drinkware company, while Fieber has been assisting with the transition.

“I’m honored to join Tervis at such a pivotal moment,” Parsons says in a statement. “I look forward to working with the talented team to build on the company’s legacy of quality and innovation while charting a bold new path for growth.” 

The sale of Tervis came about six months after it exited Chapter 11 bankruptcy with all litigation dismissed and debt resolved. The company filed for Chapter 11 bankruptcy in September 2024, citing ongoing litigation and industry shifts as factors.

In his roles as president and chief revenue officer, Parsons will oversee the company’s commercial consumer business strategy, including e-commerce and direct-to-consumer business, according to a statement.

As well as making leadership changes, the new ownership group plans to invest in a larger sales force with a renewed emphasis on product development, according to a statement, in addition to material and manufacturing innovations.