Sarasota fertility company changes name, ticker symbol

A year of changes continues for a Sarasota health company, as INVO Fertility will begin trading under the new Nasdaq ticker symbol IVF when the market opens on April 28.

The ticker symbol change comes on the heels of the company's renaming. Life sciences company NAYA Biosciences (NAYA) changed its name to INVO Fertility in mid-April. The new company is focused on expanding access to advanced treatment through establishing, acquiring and operating fertility clinics.

“Moving forward, we will leverage our existing, revenue-generating fertility operations with operating centers in Wisconsin, Alabama and Georgia, to acquire and build new centers across the U.S.,” Invo Fertility CEO Steve Shum says in a statement. “We believe the fertility market opportunity remains large and growing, as confirmed by the U.S. President’s recent executive order aimed at reducing the cost of IVF and expanding access to fertility services.”