Bradenton Area EDC leader: Businesses, educators can create modern workforce

The quality of education and relevant workforce training are key hot buttons for corporate decision makers who choose where businesses locate and expand. At the Bradenton Area Economic Development Corp., marketing our community as a business location is one of our core functions, so being deeply involved with the region’s educational institutions is an important component of our marketing strategy.

That’s why the EDC is convening a new working group of educators and business leaders to seek closer alignment between what students are learning and what businesses need now and in the future. From K-12 and beyond, we have seen many programs emerge with ever-increasing relevance to the modern workforce. We believe it’s time to create even greater synergy and clearly defined career pathways for in-demand skills and knowledge.

Aligning educational programs with workforce needs is a two-way street. Yes, educators can teach knowledge and skills, but employers also need to be engaged to advise curriculum, mentor students and provide apprenticeships and internships.