Florida Blue, Sanitas open 6 primary care centers on Gulf Coast

A new primary care center opened April 10 in a shopping center in Venice, one of six centers on the Gulf Coast that have launched since the beginning of the year through a partnership involving Florida Blue.

The insurance company has joined forces with Sanitas Medical Center and parent companies GuideWell Health and Keralty to create what Florida Blue Market President Phil Lee calls a “new model” for care.

“It takes partners … to be able to provide a new model in a transformative way that's high-quality, patient-centered [and] affordable,” Lee says at the ribbon-cutting for the newest clinic, which is located in a Publix-anchored shopping center off East Venice Avenue.