Sarasota Paradise owner invests in AI platform to develop soccer team

The main owner of Sarasota Paradise recently invested in an artificial intelligence platform that will play a “pivotal role” in the pre-professional soccer team’s future, company officials say.

Audigr Group, the majority owner of the soccer team, invested in Swedish soccer data company PlaymakerAI through subsidiary Sunshine Sport Investments LLC, according to a statement. 

PlaymakerAI transforms soccer data into insights and was founded in 2016, according to the company's LinkedIn profile. The technology is used by the Swedish Football Association as well as sports betting and media companies in Sweden, the company says on its website. It recently raised about $1 million, including the investment from Sunshine Sport Investments LLC, to fund its international expansion.