- December 18, 2025
Loading
Tourism data for Sarasota County shows some slight dips in July compared with the previous year, while one indicator — average room rate — was up nearly 3%.
There were 149,800 visitors to Sarasota County in July compared with 153,370 a year ago, according to Visit Sarasota County President and CEO Erin Duggan. That means visitation was down about 2.3%.
Fewer visitors tracked alongside other decreases: