Venice senior living campus plays hotel role during Milton

Leadership credits communication and planning with making the hurricane experience "fun" for visitors and residents at The Goldton senior living community.

By Elizabeth King
| 5:00 a.m. October 30, 2024
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President and CEO of Atlas Senior Living Scott Goldberg (center) was in the upstairs sports bar area at The Goldton during Hurricane Milton.

Manatee-Sarasota

Hurricane Milton, despite its destruction, felt a bit like a party to anyone not watching the news at The Goldton, a senior living community in Venice. In fact, the facility debuted a special mixed drink called the Milton at its sports bar during the storm.

More than 40 people came to The Goldton seeking shelter, including family members of those who live there, staff and prospective residents, according to Executive Director Laura Blakeman.

Among those visiting was President and CEO of Atlas Senior Living Scott Goldberg. “I wanted to be there to support our people,” says Goldberg, whose company owns nearly 40 senior living communities in the southeastern United States, including The Goldton.